Have you ever read a piece of copy that was so captivating, you couldn’t help but keep reading? Now, imagine being the one who wrote it.

If that sounds like a dream come true, then let the Copywriting Basics Course help you get there.

In just 2.5 hours, you’ll get the ultimate kick-start to help you write punchy copy that makes your target audience’s heads turn!


The Copywriting Basics Course was selected to be part of the Udemy Business collection. Only 3% of courses on Udemy are chosen for Udemy Business.

Thousands of big names, including Adidas, Barclays, General Mills, Pinterest, Lyft, and Volkswagen, choose Udemy Business to upskill their workforce and move learning forward. 

Top companies offer the Copywriting Basics Course by Emma Jane to their employees, including Nasdaq, Volkswagen, box, NetApp, eventbrite and more.


It’s about crafting a story that connects with your audience, and that’s what the Copywriting Basics Course helps you do.

One of the key parts about writing effective copy for your business is understanding how your brand voice comes into play.

This is such an important part of copywriting that often gets neglected, despite it being such a simple, yet impactful way to get your copy to stand out against your competitors.

This is one of the key takeaways from this course, and it’s what’s going to give you a push in the right direction. Your business is individual and unique to you, so why not hone in on that and make your copy the same?

That’s what’s going to give you the edge you need to get noticed.


Finding Your Voice (and not losing it)

Explore why it's so important to find and use your unique brand voice. You'll learn how to write in a way that truly connects with your audience and leads to conversions. Plus, I'll give you some tips and tricks for keeping your voice consistent across all your channels, so you never lose it in a sea of sameness.

Adapting to Different Styles (like a chameleon, but with words)

You'll learn how to adapt your writing to the five most common styles, which includes blogs, ads, social media, product descriptions, and emails. I'll teach you how to write in a way that engages your audience and keeps them coming back for more.

Landing Pages (because first impressions are everything)

We'll dive deeper into the most common types of landing pages and give you some specific tips for writing copy that converts. You'll learn how to structure your copy, use persuasive language, and create compelling CTAs that encourage your audience to take action.

Researching Like a Pro (and writing like one too)

I'll show you how to set up your own foolproof research process to help you write copy that stands out from your competitors. Using real-life examples, you'll learn how to conduct audience research, competitive analysis, and product research to inform your copy and make it more effective.

Finding Your Writing Style (ever heard of Word Dumping?)

You'll learn the five secrets that make writing easy, which will help you develop your own writing style. I'll teach you how to write in a way that feels authentic and natural to you, so you never have to copy your competitors or feel stuck from writer's block.

Writing with AI - ChatGPT (The AI writing assistant that's changing the game)

You'll get an introduction to the free version of ChatGPT, where I'll show you how to use it to generate content ideas and prompts. You'll learn how to use AI to write faster, more efficiently, and with less stress. Plus, you'll get some quick top tips that you can use to make using ChatGPT an easier and faster process.


This course is perfect for entrepreneurssmall businessesstartups, and really just everyone in-between.

Whether you’re just starting out or looking to improve your copywriting skills, this course is designed to give you the tools you need to write confidently and set yourself up for success.

Worried that you’ll feel overwhelmed with information?

  • You will learn how to write blogsadssocial media copyproduct descriptions, and emails – basically everything you need to know to get up and running as a small business or startup.

  • This is a short course of just over 2 hours, and it’s designed in a way that’s actually easy to follow.

  • No confusing lingo or jargon.

  • No overload of content.

  • No jumbled sections that are hard to keep track of while trying to learn.

Em Jane Copywriting Basics Course Home Page

4 Modules, 2.5 Hours, No Requirements

There's no copywriting experience needed to take this course! You'll learn everything you need to get you up to speed, so you can start off on the right foot.

Just get comfortable, grab your favorite snack, and bring your motivation to learn.


Find out what people have to say after taking the Copywriting Basics Course…


I am extremely happy with this course. Emma’s presentation style is engaging and the modules are comprehensive, relevant and incredibly informative. I am only part way through and have taken a great deal from this. I especially enjoyed the Spotlight and Adapt modules so far but overall – great course.

– Giulia T.


I found this course to be extremely easy to follow and Emma was very knowledgeable. It exceeded my expectations and I now walk away with a deeper understanding and higher skillset in Content Writing – Thanks Emma!

– Jackie B.


Emma’s course is fantastic. I’m new to copywriting myself and feel much more confident having completed this course.

– Clare B.


I’m only half way thtrough this course and it’s one of the best I’ve seen! Emma is very concise and comprehensive in her delivery and there’s no complicated jargon or over the top work load. I’ve done a few copywriting courses and this short course packs a punch. The section on writing for Landing pages is gold! I’ve already started applying my learnings and seeing results.

– Domenico A.


I’m so happy that I completed this!! I especially enjoyed the writing with AI section…it covered the basics I needed and was easy to follow. I highly recommend this course! I feel like I got a lot out of it.

– Du Moulin P.


Emma is very easy to understand and listen to.

– Margaret D.


I’m a uni student majoring in Media, Communications, and Journalism. Whereas I’ve often found the university approach to be overly theoretical and academic, Emma’s modules break down the complexity of copywriting and communication into a digestible and practical process which I can myself using in my work. I particularly loved the focus on AI – whilst many universities and professionals fear AI as the death knell for the industry, Emma embraces it, and shows how you can use it to your advantage, whilst still retaining your creativity and human touch. Would absolutely recommend this course to anyone looking to try their hand in the crazy world of media.

– Thomas G.


Well structured and easy to understand. The section on ChatGPT was really helpful! Practical tips on your brand voice and how to connect with more customers.

– Michelle A.


If you want to learn how to improve and streamline your writing skills, I’d encourage you to look no further than Emma Jane. She has a whimsical and engaging style that makes you want to stay till the end and most important of all, she leaves you with practical steps which you can employ immediately. Well done and thank you Emma Jane, there should be more like you out there.

– Rob G


This online training program proved to be incredibly user-friendly, and Emma’s expertise was truly commendable.

– Tom F.


I’ve just launched a skincare ecommerce business and this has been one of the most value for money courses i’ve done. I found the content easy to understand and to the point, it was loaded with great tips and insights and covers a wide range of topics which were all relevant to me. I just feel more confident with how to build out my content now across lots of platforms – would def recommend!

– Patricia J.


You'll learn everything you need to get you up to speed.

This course will let you start off on the right foot.

You don't need to know any complicated steps.

This is an easy-to-follow guide to get you started and give your business the kick-start it needs.

Sit back, relax, and get ready to learn!

Just get comfortable, grab your favorite snack, and bring your drive and motivation to learn!