DIGITAL
MARKETING
COURSE

Have you ever seen a product advertised online so well that it not only captured your attention, but turned you into a loyal customer? Now, imagine that being your product.

If that sparks a fire in your marketing soul, then let the Product Marketing Copywriting Course help you get there.

Prepare to become a pro in the world of AI-powered copywriting, where in a matter of hours, you’ll discover secrets to skyrocket your product’s appeal and make sales like never before.

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TOP COMPANIES OFFER THIS COURSE TO THEIR EMPLOYEES

The Product Marketing Course was selected to be part of the Udemy Business collection. Only 3% of courses on Udemy are chosen for Udemy Business.

Thousands of big names, including Adidas, Barclays, General Mills, Pinterest, Lyft, and Volkswagen, choose Udemy Business to upskill their workforce and move learning forward. 

Top companies offer the Copywriting Basics Course by Emma Jane to their employees, including Nasdaq, Volkswagen, box, NetApp, eventbrite and more.
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PRODUCT MARKETING ISN'T ABOUT FEATURES...

It’s about getting to know the reasons why your customer is going to buy your product. It’s about writing effective copy that connects with their heart. And it’s about knowing how to put your product above your competitor’s.

The best product marketing strategy can mean the difference between your product failing to sell, versus your product skyrocketing.

You’re not selling your product’s features, you’re selling its benefits. And part of that is creating a Customer Persona and Unique Selling Proposition that both give you a clearer vision on why your customer would actually buy your product, and not someone else’s.

We’re so lucky to be living in an age where AI will speed up the process for creating content for your product.

And that’s what is going to give you the edge in the market.

HERE'S WHAT YOU'LL LEARN...

Know Your Customer's Needs (unlock the treasure trove)

You'll discover how to understand your customer’s needs in order to market your product to them in the most enticing way. Get clear on the problems you’re solving for your target audience by putting yourself in their shoes and creating a Customer Persona, so that you can market your product in the most enticing way.

Highlight Your Key Product Benefits (sell the dream)

You'll learn how to market your product in relation to HOW you're solving your target audience's problems. This is about selling your product's benefits, not just the features. You'll learn how to highlight your key product benefits in just 2 easy steps.

Find Your Unique Selling Proposition (stand out in the sea of sameness)

You'll discover how to create your USP, which is a game-changer for your product's success on the market. It sets you apart from your competitors, helps you define the reasons why a customer would buy your product, and you'll learn how to create your own with the perfect prompts.

How to Prompt ChatGPT (like a pro)

You'll uncover how to create the 10 most common types of content for marketing your product using targeted prompts on ChatGPT, which you can also use on other AI platforms. I’m going to show you the best ways to prompt to get the most targeted content for your consumers to sell more products for everything from product descriptions, to Amazon descriptions, email marketing, blogs, landing pages, SEO content, and more.

ChatGPT Prompting Tips (learn the tricks of the trade)

This module is going to arm you with tools that make a massive difference in how effective, accurate, and impactful your copywriting can be, especially when you’re leveraging the power of ChatGPT and other AI platforms. These are the hottest tips and only tips you'll ever need to prompt like a pro! You'll also discover your Ultimate Prompting Steps to help you structure the best prompts, every time.

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UNSURE ABOUT TAKING THIS COURSE?

This course is perfect for entrepreneurs, small businesses, start-ups, and really just everyone in-between.

The most successful businesses know how to market their products effectively, and in this day and age, knowing how to use AI for copywriting is the most powerful tool you can use to save you time and get ahead of your competitors.

No matter if you’re a small business or part of a multinational company, product marketing principles are universal.

In this course, you’ll get to understand and be given practical, real-life examples on how to be a product marketing pro.

As with all my courses, this course is designed to be easy to follow.

  • No confusing lingo or jargon.
  • No overload of content.
  • No jumbled sections that are hard to keep track of while trying to learn.

 

You’ll be able to track your progress with ease and soak in the information at your own pace with an organized course structure that follows a simple 5-Module process.

5 Modules, 4.5 Hours, No Requirements

There's no copywriting experience needed to take this course! You'll learn everything you need to get you up to speed, so you can start off on the right foot.

Just get comfortable, grab your favourite snack, and bring your motivation to learn.

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COURSE REVIEWS

Find out what people have to say after taking the Copywriting Basics Course…

5/5

Very easy to follow, great examples. My primary focus was to learn how to use CHATgpt to write product descriptions. This course has opened my eyes to much more!

– Anita A.

5/5

Excellent delivery and useful information provided. ChatGPT can feel intimidating- this course gives you the tools and skills to navigate this AI platform in a way that enhances and prioritises your business goals.

– Bianca G.

5/5

i have very enjoyed this. It’s given me a lot of information useful about how to use ChatGPT to create many content types which is exactly what i needed. I already used Chat GPT a bit but i’ve learned things here that I didn’t know before.

– Gabriel A.

5/5

There’s so much packed into this course! I’m finding it extremely informative, especially all the real life examples on prompting with ChatGPT. I sell a service, and this course is so relevant and easily transferrable to my bysiness. Great job…thanks for the help Emma!

– Jack A.

5/5

Very straight forward and understandable.

– Curtis W.

5/5

This so such a great course! The information around how to use ChatGPT is very detailed and gives you a step by step guide. The delivery was so easy to follow. Would definitely recommend.

– J Styles.

5/5

Amazing content and so easy to follow!!

– Lani T.

5/5

The whole idea of Emma, to teach the course through examples, makes the course flow quite smoothly. I could relate to the teaching and understand what she was trying to explain, quite easily. I was able to build my own service, while doing the steps alongside the course, Pausing multiple times as suggested by Emma. I was able to get good responses from chatgpt, and how to make better prompts, and understand that chatgpt, really needs more context and understanding while asking for something in return. Simple course, recommend it for people wanting to learn chatgpt, and understand copywriting with chatgpt.

– Rohit

5/5

The course is very informative and useful. I learnt in-detail about product marketing using ChatGPT. HIGHLY RECOMMENDED course

– Harish J.

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NO COPYWRITING EXPERIENCE NEEDED

You'll learn everything you need to get you up to speed.

This course will let you start off on the right foot.

You don't need to know any complicated steps.

This is an easy-to-follow guide to get you started and give your business the kick-start it needs.

Sit back, relax, and get ready to learn!

Just get comfortable, grab your favorite snack, and bring your drive and motivation to learn!

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